Etsy pricing calculator.
Enter your sale price and see exactly what Etsy takes: listing, transaction, payment processing, and Offsite Ads fees, and what lands in your pocket. Built for digital product sellers.
What digital products actually sell for.
Typical Etsy price ranges by product type in 2026. Click a benchmark to load it into the calculator.
Pricing is set by the value and effort you save the buyer, not your production time. See the full breakdown in our digital product ideas guide and Etsy SEO guide.
Pricing questions
Quickly answered.
Q.01What fees does Etsy charge on a digital product sale?
Etsy charges a $0.20 listing fee (per listing, renewed on each sale), a 6.5% transaction fee on the item price, and a payment processing fee that varies by country (roughly 3% + $0.25 in the US). Shops under $10,000 in sales are also enrolled in Offsite Ads at 15%, but that fee only applies when a sale comes from an Etsy-placed ad.
Q.02How much should I charge for a digital download on Etsy?
Single wall art prints typically sell for $4–$12, clipart bundles for $8–$25, SVG bundles for $5–$15, and multi-piece template sets for $25–$40. Price on the value and effort you save the buyer, not your production time. Use the calculator above to see your net after fees at any price point.
Q.03Why does $7.99 convert better than $8.00 on Etsy?
Charm pricing (ending a price in .99 or .95) consistently outperforms round numbers because buyers anchor on the first digit and perceive $7.99 as meaningfully cheaper than $8.00. On digital products where there is no production cost per unit, this small framing change adds margin with no downside.
Q.04Do I pay Etsy fees if my digital product is free or discounted?
You still pay the $0.20 listing fee regardless of price. Transaction and payment processing fees are calculated on the actual amount the buyer pays after any discount or coupon, so a discounted sale incurs proportionally lower percentage-based fees.
Q.05What profit margin should I expect on Etsy digital products?
Because digital products have no per-unit production or shipping cost, margins after Etsy fees typically run 80–88% on a non-Offsite-Ads sale, and roughly 68–73% when a sale is attributed to Offsite Ads. The calculator shows your exact margin once you enter a price.
Price it right, then build the listing.
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