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Nº 002 · JUNE 2026
A production system,
not a generator.
Today, you ship.
Wall art · Clipart · Posters
Greeting cards · SVG · Custom
Grow your Etsy shop without growing your hours.
Projects & product types · Updated 22 May 2026

Choosing a generation model

Each product type lets you pick the AI model for your images. Cheaper models are faster and cost less; premium models give better composition and detail.

The model picker sits in the right sidebar of the create form. It’s a radio list, pick one. Each model shows its per-image credit cost inline so you can see the trade-off before you launch.

Where the picker appears (and where it doesn’t)

Product typeModel picker
Wall ArtYes, multiple models
PosterYes, multiple models
ClipartYes, multiple models
Greeting CardYes, multiple models
SVGNo, single fixed model (Recraft V4 SVG)
CustomNo, no image generation

For SVG, the form omits the picker because there’s only one good model on the market for that format. Same logic for custom, you upload your own images, nothing to generate.

What changes when you pick a different model

Only one thing changes: the model that generates your images. Everything else is identical:

  • The same design-option fields are available (art medium, color palette, mood, room/setting, composition, negative prompts). There’s no longer a tiered system gating these, every model gets all options.
  • The same brief and prompt LLM logic runs.
  • The same upscale, processing, and delivery pipeline runs downstream.

The old tier system (Creator / Studio / Signature) was retired in May 2026. The launch payload still includes a qualityTier field for backward compatibility but it no longer drives the UI.

Picking by intent

Without naming specific models (they rotate as the market changes, the picker always shows what’s currently available), the trade-off is:

  • Cheaper models (low credit cost) are best for prototyping, batch volume, and styles where composition matters less than throughput, e.g. abstract patterns, simple clipart, mood-board pieces.
  • Mid-tier models are the workhorse for most listings. Good composition, reasonable cost, predictable output.
  • Premium models (high credit cost) are worth it for hero pieces where you need cleaner detail, better text rendering, or more reliable adherence to specific style cues (vintage botanical, fine-line illustration, specific photography styles).

If you’re unsure, start with a cheaper model on the first 1-2 pieces in a new direction. If the composition holds together, scale up; if not, you’ve spent less to learn it.

Credit cost is per image, not per project

For clipart bundles, the per-image credit cost is multiplied by the number of images in the bundle. A 20-image clipart bundle on a model that costs 2 credits per image costs 40 credits total. The sidebar shows the total credit cost for the launch, always look at that number, not the per-image one.

Upscale and infrastructure models stay hidden

Only the generation model is user-facing. The upscaler, background-removal pass, and other infrastructure models stay out of the UI, you can’t pick or swap them. That’s intentional: the model behind a step like “background removal” is an implementation choice, not a creative one.

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